Whimful
Advertising should feel less like interruption and more like connection.
We build AI-powered advertising products that help brands understand, engage, and grow their audiences. With clarity, precision, and purpose.
Mission
Our mission is to create meaningful connections between brands and consumers
We're rethinking how brands communicate with people. The technology we design and build makes every interaction insightful, measurable and meaningful, empowering advertisers to focus on what really matters: delivering value to their audiences.
Our products
Adtags.io
An ad tag preview and QA tool used daily by major global advertisers, with over 3 million ads previewed by 6k+ MAUs.
Goto.gt
A URL shortener, and the underlying redirect server for the Whimful click tracking product. Available publicly to increase its caching footprint on the web.
Whimful
A suite of advertising tools, aimed at boosting attribution performance and bringing more visibility over where ads are served and how they perform.
Founder's message
We're an ad tech company.
We innovate in tech to make every ad a meaningful interaction between brand and consumer, using advanced technology and a deep understanding of consumer behaviour.
Many things have changed in the past three decades (since programmatic advertising was born), from user behaviours to technology, and we know there are better ways to meet the requirements of advertisers, consumers and content creators today.
We will transform the advertising and adjacent industries to deliver more value to all constituents and meet our mission.
We're starting by building for advertisers, reducing waste and improving ROAS using advanced measurement and AI. Then we'll look to provide our customers with high-quality inventory to advertise on.
By 2030, we will be the global go-to programmatic advertising companion for SMEs.
/Amir